Ai+ Smartphone Prices Rise by Up to Rs. 3,000 From November 15, 2026

Ai+ buyers in India have until November 14, 2026, to purchase selected phones at their current prices. From November 15, the company will raise prices on some Pulse 2 and Nova 2 models by Rs. 1,000 to Rs. 3,000, with the increase depending on the phone and storage configuration. That leaves shoppers with a defined cutoff, but the announcement doesn’t spell out the new price of every affected version.

The change follows higher component costs and other expenses, according to the company’s October 28 statement. It doesn’t cover every phone in the lineup: the Ai+ NovaFlip 5G with 8GB of RAM and 256GB of storage will remain priced at Rs. 49,999. That makes the model a clear exception for shoppers comparing Ai+ devices ahead of the new rates, though its unchanged price doesn’t tell us whether other NovaFlip configurations are covered.

Which Ai+ phones are affected

The announced price revision applies to selected models in the Pulse 2 and Nova 2 families. The Ai+ Pulse 2 FE, Ai+ Nova 2 Neo 5G and Ai+ Nova 2 Ultra 5G are among the affected devices. That list gives buyers a useful starting point, but it isn’t a full price sheet. The company hasn’t provided a complete model-by-model list of revised prices in the source material, so buyers should confirm the final rate for the precise storage version they intend to purchase.

The increase isn’t a flat amount across the range. Depending on the model and configuration, customers will pay between Rs. 1,000 and Rs. 3,000 more from November 15. That distinction matters when comparing headline prices: two versions of the same phone may not receive the same adjustment, and the announcement doesn’t identify the increase assigned to each individual configuration. A starting price alone may therefore give an incomplete picture of what a specific buyer will pay.

Until November 14, the selected phones remain at their current prices. That gives buyers a short window to shop before the change takes effect, though the value of buying sooner depends on the exact model, storage option and offers available at the time. If you’re deciding between two configurations, compare their current checkout prices first; a larger storage option could face a different increase, and the source doesn’t say which versions will rise by which amount.

Check how bank offers affect comparisons

Ai+ says the listed current prices for the Nova 2 Power 5G, Nova 2 Pro 5G and Nova 2 Ultra 5G variants include bank offers. Those discounted figures may not be directly comparable with a new price that excludes the same offer. A displayed price can depend on the payment method, so buyers should check whether a bank discount applies to them and compare the payable amount for the same configuration rather than relying only on a starting price.

The source doesn’t give the revised prices for each affected model or clarify how bank offers will apply after November 15. For shoppers weighing a purchase, the practical check is to confirm both the new listed price and any eligible discount with the seller. The NovaFlip 5G’s Rs. 49,999 price, meanwhile, remains unchanged for its 8GB/256GB configuration.

Here’s the thing: a price increase and a change in the amount a buyer actually pays aren’t always the same. If an offer is included in one displayed figure but unavailable to a particular customer, the comparison can be misleading even before the new rates take effect. Check the final amount at checkout. That’s the figure that matters to your budget.

A wider pattern of phone price changes

Ai+ is making this adjustment as other smartphone makers also raise prices on selected models. Samsung, Oppo and Realme have each increased prices on some phones, with higher component costs among the reasons cited in the source. The article also points to rising memory chip prices and describes pressure on budget models across the market. This is more significant than it looks for shoppers focused on lower-priced phones, where even a modest increase can narrow the gap between models or make a particular configuration less appealing.

That backdrop may help explain why the Ai+ change is limited to selected devices and configurations: manufacturers can adjust prices where costs have risen while keeping other products at their existing rates. Similar pricing decisions often vary by model and configuration, but the source doesn’t connect a specific component cost to a particular Ai+ phone. The increase should therefore be understood as a company-wide pricing decision affecting named models, not as a disclosed cost breakdown.

And yet, the broader pattern doesn’t establish that every phone will get more expensive, or that Ai+ will make further changes. The available details support a narrower conclusion: some Pulse 2 and Nova 2 versions are due to rise, while at least one specified NovaFlip configuration will hold its price. The boundary of the change matters as much as the headline increase.

What the price change means for buyers

For buyers, the key details are the November 15 start date, the Rs. 1,000 to Rs. 3,000 range, and the configuration-specific nature of the changes. Check the exact version and the treatment of bank offers before comparing prices. The NovaFlip 5G at Rs. 49,999 remains outside this revision for now.

If you’re working out whether to buy before the deadline, focus on the model and storage configuration you actually want, then verify its current price, revised price and applicable offer with the seller. The source doesn’t provide enough detail to calculate the new cost of every affected phone, so a broad comparison based on family names or advertised starting prices could miss the change that applies to your choice. A short deadline, but incomplete pricing details.